Over the past several years Powerplay Marketing, Founder & President, Robert E. Downing, has studied the work of numerous researchers all over the world to better understand consumer behavior. More specifically Mr. Downing's studies integrate marketing theory and strategy development with an understanding of neurological processes and psychological elements that speak to the core motivations of consumers.
His studies have led him to develop relationships with some of the finest minds in the industries of market and psychological research. Mr. Downing has been given access to the work of researchers and professors from the top Universities in the U.S such as Harvard Business School, Harvard Department of Psychology, Duke University, the University of Nevada Las Vegas, Pennsylvania School of Medicine and numerous others. In February of 2007 he was invited to Harvard Business School to meet with two of the professors whose work he admires most to meet and discuss his own thoughts. He was introduced to a class of students as the unique example of a self taught expert on Consumer Behavior.
" President, Powerplay Marketing
" President, Delaware Sports League
" President of Business Development, Professional Society of Delaware
" Wilmington Renaissance Corporation, Marketing Committee
Powerplay Marketing:
Powerplay Marketing is a marketing consultation firm that provides companies with neurological and psychological foundations for making marketing decisions. In other words, Powerplay Marketing will answer "How" and "Why" marketing decisions are made based on research and an understanding of how the brain retains and creates meaning.
By studying historical and contemporary research that delves into issues of cognition, motivation, and consumer behavior Powerplay uses its network of the finest minds in the field of marketing research and strategy development to best evaluate the validity of a campaign or help define the direction for a campaign based on the relevant research that helps us better understand how consumers behave and react to specific
stimulus (campaigns).
At this point Powerplay Marketing works with creative and strategic managers to develop and implement the marketing strategy, marketing mix and design concepts.
Notable Clients:
YMCA of Delaware
Boys & Girls Blue Gold All-Star Basketball Program
TravelHost Magazine of Greater Delaware
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